Demographics
Quite a few years ago, I was the General Sales Manager at a talk radio station.
The very first thing I did when training new sales representatives was to explain the importance of customer demographics. Frequently I would re-inforce this with established and experienced reps.
All radio stations want residual sales and long-term relationships. It is impossible to build a good and profitable customer base on quick hits, and rotating sales. Hostdrjack maintains the same philosophy.
It is important to me personally that you succeed, so that I keep you here for years to come. It makes my life much easier to watch you grow with us, and bill you for years to come, as opposed to selling you an ad for a week and then needing to replace you. Therefore I urge you to read the following information very carefully as it is crucial to your success here on Hostdrjack.
Writing a good ad is always important, but matching it to your customer profile and demographics is the single most important thing you can do. When the wrong person reads a great ad they rarely if ever buy the product. Conversely when the person reading the same ad is the likely buyer they respond overwhelmingly.Therefore, knowing whom your potential customer is…is critical. I’ll assume for our purposes that you do.
The next step is matching your customer’s profile or demographics to the media you’ll be advertising on. In this case it is the Hostdrjack web site. Understanding the demographics of this site are the key to your success.
Although we obviously have people from every demographic, I will make it very clear to you exactly who makes up the vast majority of our customer base in order for you to raise your chances for success. When you judge results on this or any site, you need to consider both the number of clicks you recieve and, the percentage of clicks that turn into sales. By providing a product or service that appeals to this demographic your chances of acheiving a good click/sale ratio increase.
Approximately 70 % of our customers are female, single, employed and between the ages of 18-27. They are broken up as a reflection of the country’s population racially. Of this group approximately 60 % are Caucasian, 20 % Hispanic/Latino, and 12 % African American, with the remainder divided among Asians, Indians etc.The remaining 30 % of visitors are approximately 50 % young single employed males between the ages of 18-30 and broken up along the same percentages ethnically.
The balance are approximately 30 % women between the age of 27-40 years of age with a higher married and divorced percentage. Approximately 17 % are over 40 years of age and 3 % males over 30.
Based on the information above if your target or product is geared to males, older males, or older people in general…it would probably not be an optimum investment for you to buy ad space here! So, I personally advise against it!
However, if you client base is young people, especially young single girls…you should seriously consider advertising!
Dating, social networking, love, romance, perfume, clothes, lingerie, pocketbooks, advice, toiletries, cosmetics and makeup, jewelry, shoes, chat forums, books, emotioncons, etc are a few of the items that will appeal to the demographics of this site.
Young employed women buy many items in equal numbers to their male counterparts. For example, women use computers, software, radios, stereos, CD players, TV’s and all kinds of electronic equipment as much as men.
Music, entertainment, travel, vacations, cars, auto products and services make up a few other products and services women use.
If you have an item or service that will appeal to young females and young males it will be very popular…as our audience of young males is growing nicely.
Please read the all the other information in the advertising section to help you succeed with the Doctor!